Project Proposal: Integrated Marketing & Project Management
Client: Advanced Pro Technologies
Delivered on: 3/15/2018
Submitted by: Honor Roll Studios
Thank you for allowing me the opportunity to attend the APT Board Meeting and present our services to the team. It was a pleasure meeting everyone and I look forward to building a partnership that leads to great success.
Through our integrated marketing retainer, we will execute a results-oriented strategy and will refine the program and campaigns to achieve the best results possible. Digital marketing isn’t something you do once, it takes consistent content creation, fine tuning and ongoing measurement to establish brand awareness and be recognized as the vendor of choice in the industry. Following the retainer model, we effectively become your marketing department. HRS will develop and implement the company marketing strategy, develop quality leads and drive positive ROI.
SCOPE OF SERVICES
DESIGN AND IMPLEMENT CORPORATE MARKETING PLAN
Develop a marketing plan that takes stock of your current position, and implement strategies and activities that will meet the APT annual goals.
DEFINE TARGET DEMOGRAPHIC
For brand marketing to be truly effective you have to know who your audience is and how best to reach them. We’ll take what you already know, and bring new insights, create targeted campaigns, and measure effectiveness.
WEBSITE + ONGOING CREATION OF CAMPAIGN LANDING PAGES
HRS will perform a complete website review and update, implement proper SEO tools, establish clear call to action requests, and develop targeted landing pages to connect all integrated marketing initiatives.
IMPLEMENT CORPORATE WEBSITE + SOCIAL MEDIA LEAD GENERATION TOOLS
Utilizing existing content, we will update all brand and marketing messaging and install tools to begin capturing leads immediately. We will perform regular monthly reviews to ensure effectiveness and success of messaging that results in optimal lead capture.
CREATE EDITORIAL CALENDAR
In order to keep content flowing smoothly, we’ll create a collaborative editorial calendar that will keep all content creators on the same page.
WEEKLY CONSULTING & MONTHLY REPORTING
As your marketing department, we will develop, implement, manage and work in partnership with the APT leadership and sales teams to achieve company goals. We’ll also spend time helping you analyze your existing results, and strategizing for success.
MARKETING RESOURCES AND TOOLKIT
Establish and create marketing resources for specific sales goals, campaign development and implementation, and analytics reporting.
Develop marketing toolkit for sales team (including message, collateral, resources, videos)
HUBSPOT MANAGEMENT + TRAINING & SUPPORT
We’ll handle all details of running the HubSpot tools, including workflows, list segmentation, landing pages, etc. Our goal is to serve as a strategic partner and not to operate separately from APT.
WEEKLY KEYWORD ANALYSIS
We spend substantial time researching what’s working, and potential opportunities for our ongoing marketing efforts. This combination of science and art is an important aspect of foundational marketing initiatives.
LAUNCH TARGETED CAMPAIGNS
Create targeted marketing campaigns for identified verticals & decision makers. For each campaign, our team will do all creative content development (video, text, static, display) and manage promotion on all social media portals including LinkedIn, Facebook and YouTube.
Based on our strategies, we’ll help execute all email marketing campaigns using HubSpot.
CREATE NEW MONTHLY OFFERS
New offers create new leads, so we’ll need to continually create new content that your customers will want to read. We’ll coordinate new offers each month using our signature production method.
CREATE THE ENTIRE LEAD GENERATION SEQUENCE FOR EACH OFFER
An effective offer path means that we create calls-to-action, landing pages, the appropriate forms, thank you pages, and follow-up emails that all work together.
DEVELOP AUTOMATED WORKFLOWS AND LIST SEGMENTATION
We’ll set up workflows that help move leads through the sales funnel.
SALES CRM GUIDANCE & INTEGRATION
In order to create an integrated campaign flow leading to positive ROI, we’ll work with your CRM to tie in the data between HubSpot and the CRM. This effort should close more sales from generated online leads. By connecting HubSpot and APT's CRM, we’ll be able to report specific ROI on your marketing dollars.
Below is the monthly budget we've estimated based on the scope of services outlined earlier in this proposal. Our fees are based on the time required and services rendered and will be billed at the all inclusive fixed rate for the contract period of one (1) year from the date of the contract.
Description / Monthly Cost
Full Integrated Marketing & Digital Services .............................................. $50,000
HRS will absorb $15k of fees per month ................................................... (-$15,000)
*Integrated Marketing and Digital Services monthly fee - ........................... $35,000
Strategy, Creative/Branding, Digital Marketing & Advertising
* If you select the Discounted Integrated Marketing & Digital Services Monthly Package, we can work to establish a backend compensation model.
Expenses for creative still ads, display, music, video production, web design, travel (within 200 miles of our studio), meals, lodging, report production and analytics are included or will be absorbed by HRS (Honor Roll Studios). Actual print cost, advertising at conferences, TV/Cable, radio will be billed direct to APT. Creative for ad placements will be covered by HRS. In addition, if there are fees for purchasing tools, APIs, or software specific needs to connect into APT CRM or other systems we will bring those to APT for consideration. We are sensitive to the financial challenges facing a growing business. It is our objective to help shoulder some of this expense in the marketing arena by discounting our services and fees so together we can build something bigger. We will always use our utmost discretion to keep costs low and still achieve the desired results. There will be times which require new development (building an app, online training platform, or other new opportunities that we agree would be beneficial) and in those instances we will work together to determine the most cost effective options to reach optimal return.
At Honor Roll Studios, we’re all about the results. We uncover who your target market is, we build marketing personas to determine how to reach your audience, we develop creative to engage the desired audience, and we drive traffic to your sites/landing pages, and create and manage APT social media accounts to convert leads into paying customers. Corporate marketing, product marketing, and services marketing are all about creating an engaging experience that transforms leads into clients, and clients into customers for life.