Develop a marketing plan that takes stock of marketplace position, implement strategies and activities that will meet the bombshell annual goals.

For brand marketing to be truly effective we have to know who our audience is and how best to reach them. We’ll take what we already know, and bring new insights, create targeted campaigns, and measure effectiveness.

I will perform a complete website analysis and creation, implement proper SEO tools for natural search, establish clear call to action requests, and develop targeted landing pages to connect all integrated marketing initiatives.

Utilizing existing content, will update all brand and marketing messaging and install tools to begin capturing leads immediately. We will perform regular monthly reviews to ensure effectiveness and success of messaging that results in optimal lead capture.

In order to keep content flowing smoothly, we’ll create a collaborative editorial calendar that will keep all content creators on the same page.

As your marketing lead, I will develop, implement, manage and work in partnership and help build a sales team & process to achieve company goals. We’ll also spend time analyzing existing results, and strategizing for success.

Establish and create marketing resources for specific sales goals, campaign development and implementation, and analytics reporting. Develop marketing toolkit for sales team (including message, collateral, resources, videos)

Create consistent B2C (consumer) and B2B (business) content to build and solid relationship with target demographics via education, industry information, tips & tricks, resources, testimonials, interviews with industry experts and other important deliverables.

Create targeted marketing campaigns for identified verticals & decision makers. For each campaign, we will do all creative content development (video, text, static, display) and manage promotion on all social media portals including LinkedIn, Facebook and YouTube.

Based on our strategies, I’ll help execute all email marketing campaigns using HubSpot.

New offers create new leads, so we’ll need to continually create new content that your customers will want to read. I’ll coordinate new offers each month using our signature production method.

An effective offer path means that we create calls-to-action, landing pages, the appropriate forms, thank you pages, and follow-up emails that all work together.

We’ll set up workflows that help move leads through the sales funnel.

In order to create an integrated campaign flow leading to positive ROI, I’ll work with a CRM to close more sales from generated online leads. We’ll be able to report specific ROI on marketing dollars.