• INTEGRATED MARKETING + BUSINESS PROPOSAL

    Project Proposal: Integrated Marketing & Project Management
    Client: The Bommbshell Project
    Delivered on: 7/26/2019
    Submitted by: Michael Bailey

  • OVERVIEW AND GOALS

    Thank you for allowing me the opportunity to the partner with you and "The Bombshell Project". I look forward to building a partnership that leads to great success.
     

    Through comprehensive, integrated business and marketing efforts and brand building will create a local, regional, national and eventually global campaign around the "Real Estate Lifestyle" that will educate, inform and create opportunities for people to prosper.

  • GOALS & OBJECTIVES

    Advisory

    Provide consulting and guidance for Brand, Marketing, Operational and Business advisory

    (creating "The Business Plan")

    Mission + Vision

    Development of messaging, promotion programs and collateral (both digital and print) that establishes Bombshell as leader, an authority and change agent.

    Branding

    Create brand including logo, icons, images that can be utilized in all outreach with customers and other business development areas.

    Digital

    Develop and manage a solid & thorough digital strategy including website(s), social media, mobile app(s), email campaigns, text messaging campaigns, reputation management (reviews), customer service (live and AI)

    Content Development

    Providing management and create all Audio, Video and Social Media initiatives to attract, inform and retain interest in the brand movement.

    Integrated Marketing

    Implementation of best in class marketing, promotion, brand, and customer service initiatives and training initiatives.

  • SCOPE OF SERVICES

    DESIGN AND IMPLEMENT MARKETING PLAN

    Develop a marketing plan that takes stock of marketplace position, implement strategies and activities that will meet the bombshell annual goals.

    DEFINE TARGET DEMOGRAPHIC

    For brand marketing to be truly effective we have to know who our audience is and how best to reach them. We’ll take what we already know, and bring new insights, create targeted campaigns, and measure effectiveness.

    WEBSITE + ONGOING CREATION DIGITAL CAMPAIGNS

    I will perform a complete website analysis and creation, implement proper SEO tools for natural search, establish clear call to action requests, and develop targeted landing pages to connect all integrated marketing initiatives.

    IMPLEMENT CORPORATE WEBSITE + SOCIAL MEDIA LEAD GENERATION TOOLS

    Utilizing existing content, will update all brand and marketing messaging and install tools to begin capturing leads immediately. We will perform regular monthly reviews to ensure effectiveness and success of messaging that results in optimal lead capture.

    CREATE EDITORIAL CALENDAR

    In order to keep content flowing smoothly, we’ll create a collaborative editorial calendar that will keep all content creators on the same page.

    WEEKLY CONSULTING & MONTHLY REPORTING

    As your marketing lead, I will develop, implement, manage and work in partnership and help build a sales team & process to achieve company goals. We’ll also spend time analyzing existing results, and strategizing for success.

    MARKETING RESOURCES AND TOOLKIT

    Establish and create marketing resources for specific sales goals, campaign development and implementation, and analytics reporting. Develop marketing toolkit for sales team (including message, collateral, resources, videos)

    AUDIO & VIDEO CONTENT

    Create consistent B2C (consumer) and B2B (business) content to build and solid relationship with target demographics via education, industry information, tips & tricks, resources, testimonials, interviews with industry experts and other important deliverables.

    LAUNCH TARGETED CAMPAIGNS

    Create targeted marketing campaigns for identified verticals & decision makers. For each campaign, we will do all creative content development (video, text, static, display) and manage promotion on all social media portals including LinkedIn, Facebook and YouTube.

    EMAIL MARKETING

    Based on our strategies, I’ll help execute all email marketing campaigns using HubSpot.

    CREATE NEW MONTHLY OFFERS

    New offers create new leads, so we’ll need to continually create new content that your customers will want to read. I’ll coordinate new offers each month using our signature production method.

    CREATE THE ENTIRE LEAD GENERATION SEQUENCE FOR EACH OFFER

    An effective offer path means that we create calls-to-action, landing pages, the appropriate forms, thank you pages, and follow-up emails that all work together.

    DEVELOP AUTOMATED WORKFLOWS AND LIST SEGMENTATION

    We’ll set up workflows that help move leads through the sales funnel.

    SALES CRM GUIDANCE & INTEGRATION

    In order to create an integrated campaign flow leading to positive ROI, I’ll work with a CRM to close more sales from generated online leads. We’ll be able to report specific ROI on marketing dollars.

  • Primary Deliverables

    1

    Build

    Company Brand and Awareness to support the marketplace and help people 

    2

    Introduce

    Products and services to the market via custom content

    3

    Drive

    Customer identification and establish new leads and relationships

    4

    Develop

    And implement a unified ongoing marketing strategy and tactics

    5

    Measure

    results by quantifying, qualifying & analyzing consumers habits and data for better ROI

  • INVESTMENT

    Below is the monthly budget estimated based on the scope of services outlined in this proposal. Fees are based on the time required, outsources staff and services rendered.

    Description / Monthly Cost

    Business Advisory & Consultation ..................................................... $2,000

    Upstart Branding & Creative Design (one-time) ................................. ($2,500 - 7,500)

    Full Integrated Marketing & Digital Servi ............................................ $5,000

    Audio / Video Budget .......................................................................... $1,200 - 2,400

    Advertising Budget .............................................................................. $1,000 - 5,000

    *Estimated Integrated Marketing + Digital Services Monthly Fee - ........................... $9,200 - 14,400

    (+$2,500 - 7,500 1st month)

    *Suggested Integrated Marketing + Digital Services contribution - ........................... $250 -500 / each

  • .

  • Why Us?

    At Honor Roll Studios, we’re all about the results. We focus on uncovering who your target market is and building marketing personas to determine how to reach your audience. We develop creative to engage the desired audience, and we drive traffic to your sites/landing pages, and social media accounts to convert leads into lifelong customers. Marketing and branding are all about creating an engaging experience that transforms leads into clients, and clients into customers for life.

  • DOWNLOAD PROPOSAL

    (click button below for PDF version)