Develop a marketing plan that takes stock of your current position, and implement strategies and activities that will meet the APT annual goals.

For brand marketing to be truly effective you have to know who your audience is and how best to reach them. We’ll take what you already know, and bring new insights, create targeted campaigns, and measure effectiveness.

HRS will perform a complete website review and update, implement proper SEO tools, establish clear call to action requests, and develop targeted landing pages to connect all integrated marketing initiatives.

Utilizing existing content, we will update all brand and marketing messaging and install tools to begin capturing leads immediately. We will perform regular monthly reviews to ensure effectiveness and success of messaging that results in optimal lead capture.

In order to keep content flowing smoothly, we’ll create a collaborative editorial calendar that will keep all content creators on the same page.

As your marketing department, we will develop, implement, manage and work in partnership with the APT leadership and sales teams to achieve company goals. We’ll also spend time helping you analyze your existing results, and strategizing for success.

Establish and create marketing resources for specific sales goals, campaign development and implementation, and analytics reporting.

Develop marketing toolkit for sales team (including message, collateral, resources, videos)

We’ll handle all details of running the HubSpot tools, including workflows, list segmentation, landing pages, etc. Our goal is to serve as a strategic partner and not to operate separately from APT.

We spend substantial time researching what’s working, and potential opportunities for our ongoing marketing efforts. This combination of science and art is an important aspect of foundational marketing initiatives.

Create targeted marketing campaigns for identified verticals & decision makers. For each campaign, our team will do all creative content development (video, text, static, display) and manage promotion on all social media portals including LinkedIn, Facebook and YouTube.

Based on our strategies, we’ll help execute all email marketing campaigns using HubSpot.

New offers create new leads, so we’ll need to continually create new content that your customers will want to read. We’ll coordinate new offers each month using our signature production method.

An effective offer path means that we create calls-to-action, landing pages, the appropriate forms, thank you pages, and follow-up emails that all work together.

We’ll set up workflows that help move leads through the sales funnel.

In order to create an integrated campaign flow leading to positive ROI, we’ll work with your CRM to tie in the data between HubSpot and the CRM. This effort should close more sales from generated online leads. By connecting HubSpot and APT's CRM, we’ll be able to report specific ROI on your marketing dollars.