- INTEGRATED MARKETING + BUSINESS PROPOSAL
Project Proposal: Integrated Marketing & Project Management
Client: The Bommbshell Project
Delivered on: 7/26/2019
Submitted by: Michael Bailey - OVERVIEW AND GOALS
Thank you for allowing me the opportunity to the partner with you and "The Bombshell Project". I look forward to building a partnership that leads to great success.
Through comprehensive, integrated business and marketing efforts and brand building will create a local, regional, national and eventually global campaign around the "Real Estate Lifestyle" that will educate, inform and create opportunities for people to prosper.
GOALS & OBJECTIVES
Advisory
Provide consulting and guidance for Brand, Marketing, Operational and Business advisory
(creating "The Business Plan")
Mission + Vision
Development of messaging, promotion programs and collateral (both digital and print) that establishes Bombshell as leader, an authority and change agent.
Branding
Create brand including logo, icons, images that can be utilized in all outreach with customers and other business development areas.
Digital
Develop and manage a solid & thorough digital strategy including website(s), social media, mobile app(s), email campaigns, text messaging campaigns, reputation management (reviews), customer service (live and AI)
Content Development
Providing management and create all Audio, Video and Social Media initiatives to attract, inform and retain interest in the brand movement.
Integrated Marketing
Implementation of best in class marketing, promotion, brand, and customer service initiatives and training initiatives.
SCOPE OF SERVICES
DESIGN AND IMPLEMENT MARKETING PLAN
Develop a marketing plan that takes stock of marketplace position, implement strategies and activities that will meet the bombshell annual goals.
DEFINE TARGET DEMOGRAPHIC
For brand marketing to be truly effective we have to know who our audience is and how best to reach them. We’ll take what we already know, and bring new insights, create targeted campaigns, and measure effectiveness.
WEBSITE + ONGOING CREATION DIGITAL CAMPAIGNS
I will perform a complete website analysis and creation, implement proper SEO tools for natural search, establish clear call to action requests, and develop targeted landing pages to connect all integrated marketing initiatives.
IMPLEMENT CORPORATE WEBSITE + SOCIAL MEDIA LEAD GENERATION TOOLS
Utilizing existing content, will update all brand and marketing messaging and install tools to begin capturing leads immediately. We will perform regular monthly reviews to ensure effectiveness and success of messaging that results in optimal lead capture.
CREATE EDITORIAL CALENDAR
In order to keep content flowing smoothly, we’ll create a collaborative editorial calendar that will keep all content creators on the same page.
WEEKLY CONSULTING & MONTHLY REPORTING
As your marketing lead, I will develop, implement, manage and work in partnership and help build a sales team & process to achieve company goals. We’ll also spend time analyzing existing results, and strategizing for success.
MARKETING RESOURCES AND TOOLKIT
Establish and create marketing resources for specific sales goals, campaign development and implementation, and analytics reporting. Develop marketing toolkit for sales team (including message, collateral, resources, videos)
AUDIO & VIDEO CONTENT
Create consistent B2C (consumer) and B2B (business) content to build and solid relationship with target demographics via education, industry information, tips & tricks, resources, testimonials, interviews with industry experts and other important deliverables.
LAUNCH TARGETED CAMPAIGNS
Create targeted marketing campaigns for identified verticals & decision makers. For each campaign, we will do all creative content development (video, text, static, display) and manage promotion on all social media portals including LinkedIn, Facebook and YouTube.
EMAIL MARKETING
Based on our strategies, I’ll help execute all email marketing campaigns using HubSpot.
CREATE NEW MONTHLY OFFERS
New offers create new leads, so we’ll need to continually create new content that your customers will want to read. I’ll coordinate new offers each month using our signature production method.
CREATE THE ENTIRE LEAD GENERATION SEQUENCE FOR EACH OFFER
An effective offer path means that we create calls-to-action, landing pages, the appropriate forms, thank you pages, and follow-up emails that all work together.
DEVELOP AUTOMATED WORKFLOWS AND LIST SEGMENTATION
We’ll set up workflows that help move leads through the sales funnel.
SALES CRM GUIDANCE & INTEGRATION
In order to create an integrated campaign flow leading to positive ROI, I’ll work with a CRM to close more sales from generated online leads. We’ll be able to report specific ROI on marketing dollars.
Primary Deliverables
1Build
Company Brand and Awareness to support the marketplace and help people
2Introduce
Products and services to the market via custom content
3Drive
Customer identification and establish new leads and relationships
4Develop
And implement a unified ongoing marketing strategy and tactics
5Measure
results by quantifying, qualifying & analyzing consumers habits and data for better ROI
- INVESTMENT
Below is the monthly budget estimated based on the scope of services outlined in this proposal. Fees are based on the time required, outsources staff and services rendered.
Description / Monthly Cost
Business Advisory & Consultation ..................................................... $2,000
Upstart Branding & Creative Design (one-time) ................................. ($2,500 - 7,500)
Full Integrated Marketing & Digital Servi ............................................ $5,000
Audio / Video Budget .......................................................................... $1,200 - 2,400
Advertising Budget .............................................................................. $1,000 - 5,000
*Estimated Integrated Marketing + Digital Services Monthly Fee - ........................... $9,200 - 14,400
(+$2,500 - 7,500 1st month)
*Suggested Integrated Marketing + Digital Services contribution - ........................... $250 -500 / each
.
Why Us?
At Honor Roll Studios, we’re all about the results. We focus on uncovering who your target market is and building marketing personas to determine how to reach your audience. We develop creative to engage the desired audience, and we drive traffic to your sites/landing pages, and social media accounts to convert leads into lifelong customers. Marketing and branding are all about creating an engaging experience that transforms leads into clients, and clients into customers for life.
- DOWNLOAD PROPOSAL(click button below for PDF version)
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