Thank you for allowing me the opportunity to the partner with you and Premier Properties On Tour Realty Group. I look forward to building a strategic partnership that leads to great success.
Through our proposed marketing proposal/retainer, we will execute a results-oriented business strategy & tactics to develop your branding and marketing campaigns. By phasing out the master plan, we will create local, regional, national (and eventually global) campaigns around the "Real Estate Lifestyle". The approach is to educate, inform and create opportunities for people to prosper including buyers, sellers, builders, relevant product and services companies.
Marketing isn’t something you do once, it takes consistent content creation, fine tuning and ongoing development and measurement to establish brand awareness and be recognized as the company of choice within the luxury real estate industry.
The WHI agency will effectively become your marketing department by:
GOALS & OBJECTIVES
Provide "Go-to-Market" business strategy & consulting to develop, market, and grow your business.
This will include:
Social Media & Online Marketing
Creative Brand Development
Development of messaging, positioning, personality, promotional programs and collateral (both digital and print) that establishes Premier Properties as leader, an authority and luxury real estate industry change agent.
Create/refine your company mission, vision, and value proposition
Focus efforts on Integrity, Design, Excellence, Convenience and Audience Engagement
Create a brand identity including logo design, colors, and fonts & style guidelines for online/offline marketing collateral
Design specific, visually compelling marketing collateral and promotional sales tools (Ads, videos, podcasts, streaming shows, documentaries, influencer-driven content etc.)
Develop and manage an integrated Digital Marketing Strategy including:
Website(s) and landing pages
Multiple social media platforms
Text messaging campaigns
Reputation management (reviews)
Customer service (live and AI)
The virtual space (Metaverse).
Provide management and creation of original Audio, Video and Social Media initiatives to attract, inform and retain interest in the brand including teasers, trailers, long-form productions etc. This will be distributed through multiple channels.
Implementation of best in class marketing, promotion, brand, customer service initiatives, training programs and education.
SCOPE OF SERVICES: Phase 1
DESIGN AND IMPLEMENT MARKETING PLAN
Develop a marketing plan that takes stock of marketplace position, implement strategies and activities that will meet the Premier Properties monthly, quarterly and annual goals.
Also, start working towards a virtual "Metaverse" type of community platform that modernizes the Multiple Listing Service systems (MLS) and create unique marketing opportunities for Premier Properties On Tour Realty Group. Bottomline, A new way to create social connections and conduct "real world" real estate related business.
DEFINE TARGET DEMOGRAPHIC
For brand marketing to be truly effective we have to know who your audience is and how best to reach them. We’ll take what we already know, and bring new insights, create targeted campaigns, and measure effectiveness.
We will analysis local market and define target areas by market trend and demographic activity
Define audience personas, habits, patterns, lifestyle and other psychographic information
AUDIO & VIDEO CONTENT
Create consistent B2B (business) and B2C (consumer) content to build and solid relationship with target demographic via showcase, education, industry information, tips & tricks, resources, testimonials, interviews with industry experts and other important deliverables.
WEBSITE + ONGOING CREATION OF DIGITAL CAMPAIGNS
We will perform a preliminary website analysis and overview, implement proper Search Engine Optimization tools for natural search, establish clear call-to-action requests, and develop targeted landing page(s) to connect all integrated marketing initiatives.
Utilizing existing content, will update all brand and marketing messaging and install tools to begin capturing leads immediately. We will perform regular monthly reviews to ensure effectiveness and success of messaging that results in optimal lead capture and premium customer service.
LAUNCH TARGETED CAMPAIGNS
Create targeted marketing campaigns for identified verticals & decision makers. For each campaign, we will do all creative content development (video, text, static, display) and manage promotions on all social media portals including Facebook/IG, LinkedIn, and YouTube.
CREATE EDITORIAL CALENDAR
In order to keep content flowing smoothly, we’ll create a collaborative editorial calendar that will keep all content inline with goals & objectives, strategy and desired outcome.
WEEKLY CONSULTING & MONTHLY REPORTING
As your marketing lead, we will develop, implement, manage and work in partnership and help build a sales process to achieve company goals. We’ll also spend time analyzing existing results, and strategizing for business success.
Based on our strategies, we will help execute all email marketing campaigns using custom tools.
CREATE NEW MONTHLY/QUARTERLY OFFERS
New offers create new leads, so we’ll need to continually create new content that your customers will want to read and engage. We’ll coordinate new offers each month using our signature production method.
CREATE THE ENTIRE LEAD GENERATION SEQUENCE FOR EACH OFFER
An effective offer path means that we create calls-to-action, landing pages, the appropriate forms, thank you pages, and follow-up emails that all work together.
DEVELOP AUTOMATED WORKFLOWS AND LIST SEGMENTATION
We’ll set up workflows that help move leads through the sales funnel.
SALES GUIDANCE & INTEGRATION
In order to create an integrated campaign flow leading to positive ROI, we will work with a Customer Relationship Management platform (CRM) to help stay organized and close more conversions/sales from generated leads. We’ll be able to report specific ROI on marketing dollars and tactics.
Below is the startup budget estimated based on the scope of services outlined in this proposal. Fees are based on the time required, outsourced staff and services rendered.
Phase 1 Budget Description (4-6 weeks for exploration, execution and evaluation)
Business Advisory & Consultation ............................................... $2,000
Branding & Creative Design (2-5 min trailer and more)................ $4,000 - 7,500
Integrated Marketing & Digital Services ....................................... $2,500
Audio / Podcast Budget (TBD) ..................................................... $1,200 - 2,400
Advertising Budget ....................................................................... $1,000 - 5,000
*Estimated Integrated Marketing + Digital Services Monthly Fee - ........................... $10,700 - 19,400
This budget can be modified into payments (50% down and payments)
Expenses for PR, TV/Cable/radio advertising, print costs, travel, meals, lodging, merchandise collateral will be billed directly to Premier Properties(PP). Expenses for agreed upon creative, management, report production and analytics & measurement are included or will be absorbed by WHI Agency. In addition, if there are fees for purchasing tools, assets, labor or resources, we will bring those to PP for consideration. We are sensitive to the financial challenges facing a small, growing business. It is our objective to help shoulder some of this expense by discounting our services & fees and utilizing our extensive resources so together we can build something bigger. We will always use our utmost discretion to keep costs low and still achieve the desired results. There will be times which require new development (extending team, event activities, or other new opportunities that we agree would be beneficial) and in those instances we will work together to determine the most cost effective options to reach optimal return.
In today's digitally-driven business world, you need a partner who can help you take advantage of marketing opportunities across a variety of channels in real-time. We Have Ideas Agency (WHI) combines creative ideas with a data-driven approach.
Based in Dallas, TX, we are a collaborative community of industry experts from music, corporate, sports, fashion and beyond.
Our knowledge gained from years in full-service integrated marketing and management allows us to deliver outstanding experiences and stellar results for our client partners.
Everybody has ideas, BUT we know an idea is usually an attempt to communicate a brand, product, message or concept.
So, we create, develop and put action behind solid ideas with strong messaging that push brand boundaries and resonate with the target audience.
We are a branding company that creates and activates ideas to influence:
culture, society, change, perception, consumption, purchase, revenue, and status quo.
Creative Identity Development
Analytics & Measurement
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