Develop a marketing plan that takes stock of marketplace position, implement strategies and activities that will meet the Premier Properties monthly, quarterly and annual goals.

Also, start working towards a virtual "Metaverse" type of community platform that modernizes the Multiple Listing Service systems (MLS) and create unique marketing opportunities for Premier Properties On Tour Realty Group. Bottomline, A new way to create social connections and conduct "real world" real estate related business.

For brand marketing to be truly effective we have to know who your audience is and how best to reach them. We’ll take what we already know, and bring new insights, create targeted campaigns, and measure effectiveness.

• We will analysis local market and define target areas by market trend and demographic activity

• Define audience personas, habits, patterns, lifestyle and other psychographic information

Create consistent B2B (business) and B2C (consumer) content to build and solid relationship with target demographic via showcase, education, industry information, tips & tricks, resources, testimonials, interviews with industry experts and other important deliverables.

• We will start will a 2-5 minute teaser/trailer of a current or previous property and showcase not only the for buyer, but also sellers, builders and other relevant people.  The "Best of the Best" concept
  • Scout property
  • Develop outline & script
  • Create Storyboard and shot list
  • Shoot HD content including multi-camera and drone footage
  • Edit content including graphics and audio overdub
• We will re-purpose video content into social media and other web content for promotion purposes
• Possibly create and develop a pre-recorded podcast to also create brand awareness and strengthen credibility in the market.
• Promote ALL Premier Properties services including concierge, design/landscaping, vast resources, open house tours and other relevant events

We will perform a preliminary website analysis and overview, implement proper Search Engine Optimization tools for natural search, establish clear call-to-action requests, and develop targeted landing page(s) to connect all integrated marketing initiatives.

Utilizing existing content, will update all brand and marketing messaging and install tools to begin capturing leads immediately. We will perform regular monthly reviews to ensure effectiveness and success of messaging that results in optimal lead capture and premium customer service.

Create targeted marketing campaigns for identified verticals & decision makers. For each campaign, we will do all creative content development (video, text, static, display) and manage promotions on all social media portals including Facebook/IG, LinkedIn, and YouTube.

In order to keep content flowing smoothly, we’ll create a collaborative editorial calendar that will keep all content inline with goals & objectives, strategy and desired outcome.

As your marketing lead, we will develop, implement, manage and work in partnership and help build a sales process to achieve company goals. We’ll also spend time analyzing existing results, and strategizing for business success.

Based on our strategies, we will help execute all email marketing campaigns using custom tools.

New offers create new leads, so we’ll need to continually create new content that your customers will want to read and engage. We’ll coordinate new offers each month using our signature production method.

An effective offer path means that we create calls-to-action, landing pages, the appropriate forms, thank you pages, and follow-up emails that all work together.

We’ll set up workflows that help move leads through the sales funnel.

In order to create an integrated campaign flow leading to positive ROI, we will work with a Customer Relationship Management platform (CRM) to help stay organized and close more conversions/sales from generated leads. We’ll be able to report specific ROI on marketing dollars and tactics.